Betway is a popular and effective betting brand in the UK. However, it has never really been considered a big one. Betway was always in the shadow of the main players on the betting market like William Hill, Bet365 among other betting giants. However, this status can soon take a positive turn. They are really working hard on their product and supports this with significant marketing spend.
First, they have recently entered a sponsorship deal with West Ham United of the English league. This deal is claimed to be worth £20 million so they definitely have money to spend. In addition, they also sponsor number of high profile horse racing events with the Queen Mother Champion Chase among others.
Betway also has a huge expansion outside of UK. The company already owns licenses in countries like Germany, Denmark, Spain and Ghana. Once a small bookie, now one of the fastest developing companies in the market.
Betway is currently offers a £30 Free Bet bonus for all new customers. An advantage as you don’t have to start with a deposit.
They are one of only a few betting companies in the industry that are offering really decent loyalty programme. You will receive 5 Plus points for every £10 you bet in the sportsbook or in the casino product. Depending on how many points you collect you will get into given bonus group and receive some really nice benefits. A bettor can start getting prizes once you get to 5000 points level. The prizes start from small free bets and casino bonuses but end on some really good stuff.
They claim that their site is easy to use. That is definitely true but when it comes to horse racing it’s not really the case. It is hard to use when it comes to horse racing. During the day there are a lot of betting markets on most of the races from the UK and Ireland. Quite often Betway also gives away best odds guaranteed on some horses or races.
On the other hand, the football betting offering is really nice. Betway covers most of interesting leagues and tournaments. In addition, they have sections with Price Boosts and Enhanced Odds where they give away some really nice offers regularly. Also, their in play product makes a good impression and is still improving. If you are a football punter it’s definitely something you should see.
They cover quite a few sports. For instance, they have a really nice offer for the Ice Hockey World Championship. A sport that is not particularly popular in the UK but still something that is on really high professional level and definitely worth a punt. They also cover many other sports like table tennis or even eSports.
Their website is really easy to use. The menu might have been better as it’s not easy to find events that are not featured. Most of the icons should be made in easier to understand so that one would not spend a lifetime locating the horse racing offering. In addition, from this it is well designed and easy to navigate. Next to standard sportsbook offering it has separate in-play, casino, vegas casino, poker, bingo and news sections.
The bookmaker does offer iPhone and android apps and until few months ago people would start off with statements like “they can’t reach the quality of Ladbrokes and others”, but is simply wrong. The app is one the best and easiest to use we ever saw and we can absolutely recommend it.
They also give option to contact them through their 24/7 customer support via live chat, telephone or email. We’ve tested their service and it’s really high quality. They replay fast and are very helpful.